Dónal Browne's talk explained the end-to-end journey for how
Science Foundation Ireland and
Havas led a Government of Ireland campaign to gather over 18,000 ideas from the Irish public.
Challenges needed to address included how to mitigate bias; how to market open engagement with research; and how to enable meaningful change. From campaign design to delivery; from idea collection to analysis; from idea synthesis to recommendations; this talk focussed on the meandering journey of how to run an inclusive public campaign to encourage open innovation and research.
View the recording and hear how they collected ideas from the astronauts at the International Space Station to the fisherman in Killybegs!